This is the brainchild of award-winning local designer Jim Slatton and his wife Anne, with the help of their actual children. After 20+ years of life and love in Asheville, they wanted a way to share its weird and wonderful nature with the world, and Asheville Merch Company was born. Jim’s design style is as unique as the city he loves, and is the perfect reflection of Asheville originality in all its forms. This line of Asheville-centric merch will continue to grow as we celebrate the one-of-a-kind vibe that sets us apart by bringing us together.